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Case Studies

Self Publishing
Historically, the publishing industry has been hamstrung by large publishing companies that made it virtually impossible for an individual to publish their work. For those who were able to break through the bureaucracy, the cost in the traditional supply chain was prohibitive and drained a great deal of the profit from the author.

A solution to the traditional process began to emerge with the success of Print on Demand (the ability to produce small quantities - exactly the number required - as needed). ColorCentric and its partners in the self-publishing industry have leveraged our industry knowledge and experience to take Self Publishing to the next level.

Through our partnerships, authors are able to upload their books through a sophisticated, yet easy to use, web interface that enables them to market, preview and sell their work to the world.

ColorCentric and our partners have developed an integrated web-to-print service that allows the author to hold no inventory and, yet, have one person purchase their book and that book will print and ship within 48 hours of the order being received.