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More ColorCentric Case Studies:
Health Care Industry
Self Publishing
Custom Invoicing
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Case Studies
Custom Invoicing
Working closely with SIGMA Marketing (www.sigmamarketing.com), ColorCentric has established a monthly Lease Renewal Letter for Xerox Capital Services that targets Xerox customers whose equipment is coming up for renewal.
Each month over 20,000 statements are mailed around the United States, each with a custom message for the client. The message, developed from a complex Message Matrix developed by SIGMA Marketing, includes dynamic product imagery, text and account information, all promoting unique upgrade or ancillary products that would complement or enhance each customer's experience.
Using State-of-the-Art variable data technology from XMPie (www.xmpie.com), ColorCentric is able to work directly from the design file, applying the business rules from a single data source to generate these 20,000, plus records. The end result is a unique hybrid marketing solution that targets each customer's unique business requirements and offers continued solutions and support, while at the same time showcasing the power of the Xerox iGen3 in the process.
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