Digital v. Offset

The Changing Digital Landscape (pdf 5.6MB) Why do all parts of the workflow seem to be going digital, from desktop publishing and design, to photography, to electronic file transmission, to printing? It's because people want more control, faster turnaround, and better economics. And digital delivers it all.

The Digital Decision (pdf 69KB) What is your content? Is it going to be static – every piece exactly the same? Will it be versioned – customized in any way by region, target audience, area of interest, etc? What about personalized information – will the piece include information from a marketing database, specific text, images, offers, etc. based on known customer preferences? As you can see, traditional printing can deliver static and some versioned content…but digital can deliver it all.